Coastal Watershed project collage

FEMME FATALE SKIN & WAX STUDIO

A refreshed website and cohesive brand presence for an established skincare studio.

Founded in 2008 by licensed esthetician Jessica Dunegan, Femme Fatale Skin & Wax Studio offers personalized skincare, waxing, and lash services in a relaxing, luxurious setting. Every treatment is tailored to the client’s individual needs.

The Challenge

Jessica’s existing website was outdated, and she no longer had access to update it. She needed a fresh online presence that clearly explained her services and supported her goals of getting found online and attracting new clients.

My Role & What I Delivered

I designed and built a new website using Femme Fatale’s existing branding, refining the visual direction to create a cohesive look across her website and printed materials.

I carried that attention to detail into the business cards, choosing a suede coating that feels like smooth skin and adds a touch of luxury. I also designed review cards to encourage online reviews and a brochure to introduce prospective clients to the studio’s services.

Work Included:

  • Website design and development
  • Brand refinement
  • Business cards
  • Review cards
  • Brochure design
  • Ongoing website and print support

Client's love my business cards! You really knocked it out of the park on that one.

— Jessica Dunegan

The Result

Jessica now promotes her business with greater confidence, backed by a website and marketing materials that reflect the care and quality behind every treatment. I continue to support her business with website updates and print reorders as needed.

Jessica is also a dear friend, which makes supporting her business especially meaningful. And yes, I can personally recommend her facials.

Ready to attract the right clients?