Aptos/La Selva Fire District

The Aptos/La Selva Fire Protection District has been serving the Santa Cruz community since 1930, operating three stations across 27 square miles and protecting nearly 30,000 residents from fire, medical, rescue, and hazardous material incidents.

This was a fun one. The team at Aptos/La Selva was detail-oriented, collaborative, and genuinely excited about the end result — exactly the kind of client that brings out your best work. We designed a new logo and created apparel that the crew was proud to wear.

If you're a public agency or civic organization looking for a rebrand, let's talk.