Abingdon Vineyards

Abingdon Vineyards is nestled on 45 picturesque acres along the South Holston River in Virginia — a beloved destination for wine tasting, river picnics, winery tours, and special events. Founded in 2001, the vineyard has grown into a cherished community gathering place with a loyal following and a reputation for great wine and good times.

This project came to us through one of my closest friends, which made it all the more meaningful. The new owners had taken over an outdated winery and wanted to transform it into a current, relevant brand that could reinvigorate the local community. We delivered a full identity — and one of my favorite details is that I helped hand-carve the linocut for their signature logo, giving the brand a handcrafted authenticity that perfectly matched the spirit of the place. That logo later evolved into the truck logo, which we also designed.

Live music, community, great wine, and a logo carved by hand. This one had it all.

If you're a winery, brewery, or hospitality brand looking to build an identity with real character, let's talk.